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Excerpt from my book, Hiding In Hip Hop, page 203:
"Record labels plot and plan the convenient dinners, supposed dates, and club appearances with the right woman on a celebrity's arm. Especially if an artist is single and there are speculative rumors about his sexuality. Having him linked to a beautiful woman helps his image as a playboy. It isn't a coincidence when photographers just happen to be at a certain restaurant, club, or store when a celebrity and their date show up.
Publicists and marketing and product managers go to great lengths to mastermind their artist's photos being plastered in gossip magazines. They send e-mails to other publicists searching for other relatively well-known celebrities who are single and can be used as an escort for a red carpet appearance. They find dates to soirees, events, and parties. The publicists call media outlets to notify them that their artist is attending an event with so-and-so. Once the publicist has photos of them with their beautiful dates, the pictures get sent to magazines and newspapers. When the fans see their favorite artist with a gorgeous woman at an event, all speculations about their sexuality are thrown out the windown."





